Online shopping is more popular among customers with 80 % of buyers preferring to shop over the online in its place of visiting different stores to purchase their favorite products, according to a new survey.
The study undertaken jointly analyses the shopping behavior of customers to disclose that 31 % shoppers opt for online shopping in order to save the time and effort that might be spent on physically going to stores to buy the same products.
About 28 % customers are focused to buy online due to the availability of discounts and raises while the convenience to shop anywhere, anytime attracts the remaining 21 %, it said.
The study also attractions how more and more customers are taking to mobile or tablets to make online shopping as compared to other electronic devices.
The eCommerce in India is possibly the most dynamic in the world, mostly due to the rapidly evolving mobile network. This research highlights the role of mobile from the top of funnel to the bottom and how it differs across product categories. It will help us develop sharper..
According to the survey, popular of consumers use only mobile devices while making purchases related to apparels, tablets, computer Accessories, Fashion’s for men’s and women’s baby and pet care products.
Now most purchases made online over mobile phones tend to be regular or impulsive buys rather than luxurious ones, the study claims.
Over 90 % of the consumers use mobile devices for fast and everyday purchases of travel, music and movies, contrary to 36% who purchase high reflection products like insurance on their desktop or laptop.
About 30 % people prefer buying products of personal cleanliness from the store itself.
The study also offers marketers with insights on India, to sharpen their digital and mobile commerce enterprises and build a strong mobile strategy.
The study shows that the consumer path-to-purchase is turning more complex and nonlinear, with mobile at the center of this development.
As mobile devices become more main in the consumer's last mile of purchase choice, brands need to build targeted, more seamless shopping experience across all channels to fortify sales and get new customers.
For persons who continue to favor in-store shopping, major attackers include non-authentic goods, unreliable delivery and lack of value control.
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